CoCal Marketing Packet
Marketing packet
CoCal landscape Problem: CoCal Landscape wanted me to create a new marketing packet for their Business Developer to send to their high-end clientele. The packet's goal was to offer insights into the organization and services and showcase the team working on their package.
Process: The process involved collaborating with the marketing team and attending biweekly meetings to gather input, including desired colors, photography preferences, and content organization. Based on these discussions, I sketched their ideas and organized the pages accordingly.
Approach: A two-column layout was designed to ensure seamless flow and reader engagement. SoCal Landscape's website elements, including the hexagon shape highlighting employees and the About page, were incorporated to create a cohesive motif. Timely updates, such as new hires and added services, were integrated into the layout to maintain relevancy and freshness.ap