Mission Statement
Crafting Designs with Cultural Harmony, while focusing on Clarity, Versatility, and Integrating Illustrative Aesthetic.
Designer Statement
Communication Design has given me a clear path to express my creativity while also offering a valuable service. Growing up as a Chicano in Denver and then spending time in Mexico before returning home, I've come to realize just how much my culture and heritage shape my sense of pride and identity. I strive to embody these qualities into the work I produce. I have immersed myself in the technical aspects of graphic design; shape, grid, type, and color. Through my journey, I have gained the tools to comprehend the significance of clear communication, adaptable creativity, and delivering high-quality work. My knowledge of unifying branding, production, and illustration has shaped my design style. The versatility of my designs allows for various applications, facilitating transparent communication with clients to ensure the creation of the highest quality products. Throughout my ideation process, I infuse a unique design style and ensure the work is done efficiently.
I endeavor to integrate cultural elements into my creations seamlessly. Inspired by the simplicity of Paul Rand, I appreciate how the simplest solution can yield a profound impact. Versatility serves as a defining aspect of my design work, intended to be applied across diverse settings and effectively reach a broader audience. I am committed to ensuring that my designs meet my client's needs through productive communication.
As I reflect on my journey, I am excited about the future of my design career. I am committed to continuous learning and passionate about creative expression, innovation, and inspiration in the ever-evolving design landscape.